Man Taking Notes

As a business owner in Salt Lake City, having a strong grasp of your company’s financial statements is not just helpful, it is essential. These documents provide a clear window into your business’s financial health, enable you to make informed decisions, and empower you to communicate confidently with lenders, investors, or partners. Below is a practical guide tailored for the Salt Lake City market on how to read and understand the key financial statements.


1. Recognize the three core financial statements

Your business’s financial reporting generally revolves around three primary statements: the balance sheet, the income statement (sometimes called profit and loss), and the cash flow statement.

The balance sheet offers a snapshot of your business’s financial position at a given date. The income statement summarizes revenue, expenses, and profit or loss over a period. The cash flow statement outlines how cash moved into and out of your business during the period, across operating, investing, and financing activities.

Understanding all three, and how they interrelate, is key to gaining an accurate picture of your business’s financial health.


2. Read the balance sheet with purpose

The balance sheet answers two central questions: what your business owns (assets) and what it owes (liabilities), with the difference belonging to the owners (equity). In Salt Lake City, whether you are preparing for a bank loan, contemplating expansion, or reviewing operations, the balance sheet gives foundational insight.

  • Current assets (e.g., cash, receivables) versus non-current assets (equipment, property) – these affect your liquidity and operational flexibility.
  • Current liabilities (due in the short term) versus long-term liabilities – these signal how your business is structured financially.
  • Equity, including retained earnings or owner’s contributions, which shows how much of the business is funded internally versus externally.

Watch for unusual changes. Large shifts in assets or liabilities may indicate changes in business strategy, capital investments, debt load, or cash management issues.


3. Analyze the income statement for performance trends

The income statement shows how your business performed over a given period, such as the last quarter or fiscal year. It helps answer whether your business made a profit or a loss and what factors drove that result.

  • Revenue – the total income your business generated during the period.
  • Cost of goods sold (COGS) – direct costs of producing your goods or services.
  • Gross profit – revenue minus COGS.
  • Operating expenses – costs required to run the business (rent, salaries, marketing, utilities, etc.).
  • Net income – the “bottom line” after all expenses, interest, and taxes.

In the Salt Lake City context, compare income statements across periods to identify trends in revenue growth, margin changes, or cost patterns. Periodic comparison helps pinpoint strengths and weaknesses in performance.


4. Inspect the cash flow statement for liquidity and sustainability

Even if your income statement shows a profit, the cash flow statement may reveal a different story about your ability to meet obligations and invest in growth. It clarifies how cash was generated and used throughout the period.

  • Operating activities – cash from your core business operations.
  • Investing activities – cash used or received from buying or selling assets or investments.
  • Financing activities – cash from debt or equity financing, dividends paid, or repayments made.

For a Salt Lake City business, key questions to ask include: Is operating cash flow positive and growing? Are capital investments sustainable? Is debt increasing, and if so, can the business support the additional payments?


5. Understand how the three statements work together

The real power of financial statements appears when you view them as interconnected rather than separate reports. For example, net income from the income statement flows into equity on the balance sheet. Cash flow from operations adjusts that equity for actual cash movements, and changes in assets or liabilities on the balance sheet affect future income and cash flow.

  • Compare net income trends with cash flow from operations to detect differences caused by non-cash items.
  • Review asset growth or decline on the balance sheet alongside investment activity to understand reinvestment strategy.
  • Monitor liabilities to detect increases in debt or reductions in equity that may affect future financing capacity.

6. Use key ratios and metrics for deeper insight

Financial statements become more meaningful when paired with ratios and performance indicators. These tools help you assess financial stability, profitability, and efficiency.

  • Current ratio = Current Assets ÷ Current Liabilities (measures short-term liquidity)
  • Debt-to-equity ratio = Total Liabilities ÷ Equity (assesses financial leverage and risk)
  • Net profit margin = Net Income ÷ Revenue (shows how much of revenue remains as profit)
  • Return on assets (ROA) = Net Income ÷ Total Assets (reveals how efficiently assets generate profit)

For Salt Lake City businesses, tracking these ratios over time provides a clear sense of financial direction. Compare results against industry averages to gauge your competitive position.


7. Review footnotes and accounting policies for context

Financial statements alone may not tell the complete story. Footnotes and accounting policies often contain vital information about assumptions, estimates, and commitments that can influence your interpretation.

  • Review which depreciation or amortization methods are used and whether they changed.
  • Check for off-balance-sheet commitments, such as leases or guarantees, that could impact future cash flow.
  • Understand revenue recognition policies, especially if your company offers ongoing or subscription-based services.

Reading these details helps you avoid misinterpretation and ensures a more accurate understanding of your company’s financial picture.


Reach out to us

If you own or manage a business in Salt Lake City and want expert help understanding your financial statements, our team is here to assist. We can review your reports, explain key metrics, and help you make informed, confident decisions. Contact us today to schedule a consultation.

One Comment

  1. danyduchaine August 17, 2022 at 5:25 pm - Reply

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